America's Best Hair Salon | Best Hair Salon SoHo NYC

New York City: A Blunt Cut

It’s fitting for New Yorkers to be blunt. Simply put, hair is cut straight across, or at a very slight angle, and without layers. While it’s usually done on shorter styles, mid-length haircuts with blunt ends are also trendy in NYC. 

Why it’s popular: It’s a low maintenance style that creates an effortlessly-sophisticated look, which is super popular right now, especially for the winter months,” says Jennifer Albert, stylist and founder of JA Studios NYC.

How to style it: It’s all about keeping strands looking healthy, shiny, and frizz-free, which is why Albert recommends a hair serum and leave-in conditioner like the ones from Shem Naturals.

elle thing



BY: ERIN LUKAS best hair salon NYC

gigi balayage hair color

First, the strobing makeup trend was born as a more natural way to accentuate features than highlighting and contouring. Now, hair is getting in on the strobing action, too, as a way to add shimmer and lighter shades that accent the positive.

The technique adds “shimmer” to hair the same way as one would highlight and contour the face. The highlight is added to areas where the sun would naturally hit on strands, followed by creating contrast and dimension with color choices that are two shades lighter and two shades darker. “Strobing has allowed us the ability to not only personalize each individual’s hair color to them, but to cater to their specific face shape and style for the best possible results,” says Amanda May, colorist at Alibi Salon in New York. “Someone with amazing cheek bones and eyes, for example, would have more and higher placement of color around the face and highest point of the cheek bone to draw attention, ‘highlighting’ these areas.”


Vestal Magazine Alibi SalonVestal Magazine Alibi SalonVestal Magazine Alibi Salon
View Article on


Alibi Salon featured in NYLON.




Israeli-born hairstylist Koby Ben  opened Alibi NYC in 2010. The 2,200-square-foot loft is in the heart of Soho and operates as a collective, wherein hairstylists, chosen by Koby, rent one of the salon’s twenty stations and work independently while also being part of a like-minded, friendly, and ambitious team. The spacious salon features bold wallpaper, shiny leather furniture, and sparkling crystal chandeliers. The modern décor is contrasted by exposed brick walls and hardwood floors that give the salon a French Baroque–meets-artsy-studio vibe. Alibi’s staff pampers clients with relaxing head and shoulder massages at the beginning of the appointment and therapeutic hand massages during the cut or color, complete with soothing hot towels and fragrant lotion. Product selection differs for each stylist, but the nourishing lanza line is a favorite of many. Clients come for styles ranging from traditional cuts and colors to bright hues and asymmetrical layers, each carefully crafted with an artistic touch. — Sara Idacavage

View Article on

Beauty News NYC

New Alibi Salon Gives the Full-Treatment and Gets a Crowd

Alibi Salon New York City

“Time Out New York”

It’s no coincidence that creative director Koby Ben Yaacov’s modish, razored cuts look runway-ready—the hairstylist has coiffed the locks of models for New York Fashion Week. After taming tresses in Israel and Amsterdam, he’s opened up this loftlike Soho salon, whose black-and-white decor, crystal chandeliers and exposed brick walls are as chic as the clientele. Alibi aims to elevate people’s haircutting appointments from a perfunctory act of maintenance to an indulgent experience: Sessions begin with a complimentary drink (try the Moroccan mint tea) and include a stress-melting head, neck and hand massage using essential oils and steaming-hot towels. You can surf the Net using free Wi-Fi while you wait for your haircut (starting at $85 for both genders), blowout (starting at $40), updo (starting at $100), color ($90–$120) or highlights ($100–$200) in the front lounge. If those prices are too steep for your wallet, drop by on Mondays from noon to 8pm, when assistants offer discounted chops ($50), color ($50–$80) and highlights ($50–$100), with blowouts included. Proving that pampering is their top priority, Alibi also offers manicures ($20), eyebrow waxing ($20) and foot reflexology ($15) that they’ll perform right in the salon chair. 67 Greene St between Broome and Spring Sts, suite 2 (212-219-2806)

View Article on


Citysearch Review

Most flattering cut. Koby absolutely knows how to cut hair to flatter different face shapes and provide a the “look” you are seeking. I have long, straight hair, and Koby has given me the most creative cuts without sacrificing the length. I constantly receive compliments on my hair after I leave the salon. I recently started coloring my hair, and he is the only one I would trust. After moving away for a year, the first thing I did when I recently got back was make an appointment with Koby!


ALIBI NYC, SoHo – In true downtown style, ALIBI Salon is housed in an elaborate and elegant loft, filled with the energy of the non-congested, artistic SoHo side street it calls home. Youthful and exciting, this bustling space is filled with bumping music, clinking champagne glasses and crystal chandeliers. And the stylists? Be prepared to have your appearance transformed as these artists sculpt you hair with the utmost discretion.

View Article on

Shannon Kim Hair

Alibi NYC Salon is located in the center of downtown SOHO. Upon entering this beautiful loft space, you immediately feel at home. It’s elegant, luxurious and staffed with an amazing team of star stylists. At the heart of this home is Founder and Creative Director, Koby Ben . Koby is a celebrity stylist/spiritual mentor that leads his staff with precision and artistry. Over a cup of his delicious Moroccan Mint Tea, Koby unvieled another project, Alibi NYC Hair Accessories. These genius pieces are chic, effortless and sexy. And at $22 a pop, totally affordable!

View Article on


Several hair styling awards winning, globally recognized and highly reputed hairstylist, Koby Ben Yaacov is a world renowned salon stylist. Native to Israel, Koby Yaacov discovered his passion for hair styling when he was honored by several prestigious awards for the skills and talent he poses. One of his major awards includes ‘The Best Hairstylist’ that he won consecutively in year 1999 and 2000.

In his later part of life he moved and settled in UK, where he had the opportunity to learn and train with some of the best stylist in the industry including Toni & Guy and Vidal Sassoon’s Advanced Teams. After that phase he moved to Amsterdam where he gained enormous amount of international experience, and then finally that brought him to New York city where he is now recognized as one of top hair stylist, having worked in several fashion weeks and events.

Sheer dedication, passion, hard work and a positive approach towards experimenting and learning new styles and creativity has what helped Koby the most to develop as an internationally known hairstylist. For hairstyling is a form of creative art, you learn it when you try to do new things and go through that learning phase.

Pushing boundaries of creativity with the mix of standard techniques is something that helped him to develop new skills and also makes him unique compared to other stylists. His approach towards his work ethics helps him to define client individuality so that he can enhance personality of his client by his unique sense of styling.

For Koby it is not just about haircuts or styling, but it is all about understanding individual’s hair, the natural way it grows. It’s an art to reveal a style that suits an individual’s personality.

At present Koby is working as a salon hairstylist at Alibi Nyc Salon, where he is also the Director & Salon Coordinator. Alibi is one of the most popular salons in the New York city located in Soho district. His amazing skills make him specialize in unique haircuts, coloring, and progressive styles. He also works as a freelance stylist in hair-styling and fashion week events. Recently he was praised for his creative styles in the New York Fashion Week where he worked as a hair stylist for some of top fashion designers.

View Article on

Download Press Kit