Born and raised in Jerusalem, Israel. His father was a doctor and scientist, and his mother and her family have been natural healers for generations.
Koby started his career as a stylist at the age of 23 by traveling through Europe with a pair of scissors and a comb. He worked behind the chair with the Sassoon team and gained invaluable experience and knowledge about the hair and beauty industries. He then moved to New York, where he has worked with fellow celebrity stylists, styled for NY Fashion Week, and built an influential clientele. This experience encouraged him to open organic salons and share his knowledge and passion for combining beauty and self care with natural healing formulas.
He founded Alibi NYC Salons, that bring creative talent from all over the world. His vision for a unique natural hair care product line was to change the hair care industry. “Hair should be treated as an expensive fabric: wash gently, avoid detergents and chemicals, use nature to nurture. That’s the right way to treat your hair and skin.”
“My vision is to create hair and skin care products that are all natural, pure and simple, for everyone to enjoy the benefits” SHEM NATURALS